Come October, there's always something strange in the neighbourhood. Movie goers will remember the Ghostbusters films for giant marshmallow men and proton packs. However, the fictional on-screen ghost-hunting start-up also demonstrated some surprisingly smart marketing. In this fun, festive and frightful blog, we'll draw on this spooktacular franchise from Sony Pictures and Ghost Corps. Let's explore five lessons marketers can learn from the boys in beige. Five effective mark

Why the meteoric rise in female soccer is here to stay Women's football has experienced a dramatic transformation in recent years. It has surged in visibility, participation, and significance. With packed stadiums and growing fan communities, the sport is enjoying the spotlight it deserves. A staggering 12.2 million viewers tuned in to watch the Lionesses triumph over Spain to win Euro 2025. Similarly, 87,192 spectators filled Wembley Stadium three years earlier, setting the

Why it is risky to base your marcoms on assumptions and misconceptions Did you catch last week's post on misunderstandings within the marketing and communications profession? Here are some more misconceptions and the risks of getting it wrong. Executing your marcomms correctly will profoundly enhance your connection with your audience and ensure positive associations with your business and brand. 1 - "Marketing is about sales acquisition" Sales is about sales acquisition. Mar

The importance of getting it right Marketing and communications are exceptionally rewarding and creative careers, essential in any business environment. They represent the face, voice, and personality of your business. Unfortunately, they are often misunderstood, even at a basic level. The reality is that marcomms is complex, requiring a deep understanding of audience and consumer psychology. It involves numerous tools and processes that may not be apparent to those without e

With Easter just around the corner, it's time to hop into action and spruce up your marketing game to make the most of this joyful...

Are you puzzled about the distinction between a newsletter and a dedicated email, and which one would be the optimal choice for reaching...

Shape your brand's tone of voice with these top tips You've heard the old adage, " it's not what you say, it's how you say it "... Or...

As a marketer, you are continually seeking innovative ways to reach your target audience effectively. How about exploring a tried and...

In today's fast-paced world of marketing and communication, the importance of diversity and representation in messaging cannot be...

As a business owner or marketer, you are always on the lookout for fresh, exciting opportunities to engage with your audience and boost...

Five innovative marketing tips for promoting positive mental wellbeing Welcome back to the blog, where we dive into tips, tricks, and...

Looking to plan your social media content more effectively? Try this free calendar to organise your monthly activity. Let's face it,...

The power of marketing and communications during the new year Are you ready to kickstart the new year in style? If you haven't tapped...

End your year with a bang and leave your staff feeling good via internal comms campaigns It’s almost that time of the year again:...

Are you ready to sleigh your E-commerce sales this Christmas season? 'Tis the season to be jolly and boost your business with some...

The holiday season is a wonderful opportunity to engage with your audience and share some festive joy. As the year comes to a close, it's...

Enhance your writing skills with more cat-themed tips and tricks Last week, you may have caught sight of tactics to engage your audience...

How to get to boss level with drafting content So, you wanna be a copywriting wizard, huh? Well, guess what? You don't need a gazillion...

Add some spark into your marcoms this 5 November The last few months of the year are undeniably the most thrilling! Embrace the colder...

Black History Month marks a special time for reflection, celebration, and education. It's an opportunity to honor the profound impact of...