Creative approach

I organised a four-month campaign aimed at releasing information strategically in the lead-up to the events, effectively building momentum and anticipation. I spearheaded the development of the dedicated Surrey sports microsite, ensuring it provided essential information about the road races and lucrative opportunities for businesses to capitalize on the events.

To spark excitement, a continuous stream of news, blogs, athlete interviews, and videos was released weekly leading up to the races. I orchestrated the participation of professional cyclists in press releases, leveraging their presence to unveil race routes and elevate the county's status as hosts.

In an effort to connect with the community, I took a leading role in organizing a children's competition where young participants designed a cycling jersey to be worn by winning athletes. This initiative garnered successful publicity through carefully coordinated photoshoots at a local school and subsequent press releases.

I crafted and captured content for the local interest magazine "Surrey Matters" showcasing Surrey as an ideal cycling destination from the perspective of residents.

Additionally, I oversaw the design, printing, and distribution of foldable route maps to provide spectators with essential information about road crossings, catering options, and public transport access at each venue. These maps also featured a program of events, serving to amplify excitement and anticipation for the day's activities.