Part 2 - Beginners tips for copywriting

Enhance your writing skills with more cat-themed tips and tricks

Last week, you may have caught sight of tactics to engage your audience with compelling copy and ensure they stay on your webpages. Here are a couple more magic tricks to stash up your sleeve, to grab their attention and keep them hooked until they can't resist but to surrender to your call to action.

Remember, being a skilled copywriter is an easy skill to pick up. It just takes practice and a little know-how. Follow these writing techniques along with the ones published previously and you'll create compelling content in no time.

Consider your title

Wanna work your magic with headings? They're like the flashy neon signs that lure in web wanderers from search engines, social media, and newsletters.

Psychologically, your readers' brains are weirdly wired to remember the first three and last three words of a title. So, keep it short and snappy, six words or less, for that memorable mojo!

Examples of effective titles include:

Questions

Phrasing your heading as an ask could resonate with what the reader is thinking or searching for. E.g. "Why are cats so crazy?" or "Why does my cat meow at night?"

Statements your visitors agree with

Similar to the above, this approach potentially confirms existing beliefs and world views. E.g. "Cats are so damn crazy" or "My cat is so noisy at night"

Anachronisms

You'll no doubt have seen headlines like this in newspapers. Having three words starting with the same letter can be effective in catching attention. Eg "Crazy cats are coming" or "Fury feline friends for sale"

Keep your sentences short

Have you ever seen someone ramble in the same sentence for 100 words straight without stopping to breathe? It would be very silly, wouldn't it?

Shorter sentences ensure your content is concise and straight to the point. It's less burdensome for your readers and helps them digest your content easier. Where possible, cut out any unnecessary info. For example:

"The four-legged domesticated furry feline pet crouched itself restfully on the household segmented carpeted area"

Or

"The cat sat on the mat"

It's not dumbing down, it's opening up

Consider any counterpoints

Your reader may have some hesitations with your product, service or messages you want to get across. Think about what they are and present some counterarguments in your copy. Your audience will appreciate your honesty. Plus, it can be a way for you to broadcast your product's unique selling points.

For example, imagine you're promoting cat adoption for a rescue centre. your end-users might have a few reservations relating to cleanliness etc. You could draft something like this:

"But isn't cat litter smelly? While some options on the market might get you pinching your nose, there are plenty of odor-eliminating products that will keep you home smelling fresh and fancy".

Use different models to structure your content

• P-A-S - Problem, Agitate and Solve - Identify the problem, aggravate it, and find a solution.

• Essential 4 U’s - Useful, Urgent, Unique and Ultra specific - Convey useful information, a sense of urgency followed by showcasing the product’s uniqueness and attention to detail.

• A-I-D-A — Attention, interest, desire, and action. First, grab the reader’s attention, then capture their interest with valuable information. Next, describe the solutions you are offering, followed by a call to action.

Like what you see?

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