Why it is risky to base your marcoms on assumptions and misconceptions Did you catch last week's post on misunderstandings within the marketing and communications profession? Here are some more misconceptions and the risks of getting it wrong. Executing your marcomms correctly will profoundly enhance your connection with your audience and ensure positive associations with your business and brand. 1 - "Marketing is about sales acquisition" Sales is about sales acquisition. Mar

The importance of getting it right Marketing and communications are exceptionally rewarding and creative careers, essential in any business environment. They represent the face, voice, and personality of your business. Unfortunately, they are often misunderstood, even at a basic level. The reality is that marcomms is complex, requiring a deep understanding of audience and consumer psychology. It involves numerous tools and processes that may not be apparent to those without e

How to categorise your customers You've got your product or service ready and now you're set to deliver those important comms and...

Focus your marketing / communications with this reference tool Unlocking the secrets to your customers' hearts is the ultimate key to...