Free template - Audience personas
- Martyn Hayes
- Jul 28, 2024
- 3 min read
Focus your marketing / communications with this reference tool
Unlocking the secrets to your customers' hearts is the ultimate key to supercharging your marketing and communications efforts! Delving into their desires and pain points is a tried-and-true strategy for achieving outstanding outcomes.
While you could take a wild guess and cross your fingers, relying on assumptions about your customers' needs is like shooting in the dark.
You're better off compartmentalising your consumers in a way that defines who they are - Notably the problems they have and the solutions you can offer. For example, the challenges of a teenage suburban girl would be different to that of a wealthy business CEO. Therefore, your tone and messaging will need to resonate with whomever you are targeting.
So, what is an audience persona?
Also known as a buyer persona, it is a fictional character profile made to represent your clientele. It is a snapshot that gives an overview of buyers' demographical info and what makes them tick.
As a visual reference tool, it helps to focus your marcoms so that you create content with your purchasers in mind. The idea is to hone in on one specific person as your ideal client. As you can see from the above example, their demographics, behaviours, goals, interests, and obstacles are included.
The benefits are that it assists you in creating more targeted and focused promotional materials. It further helps colleagues to brainstorm whether new products and services would resonate with this character.
How many should I make?
There is no magic number. But to start with, don't overstretch yourself, and do no more than three.
How to create audience personas
Step one - Find out more about your clients
To kick-start your journey, dive into the world of focus groups with your existing or ideal customers! Ask them questions to uncover insights about their behaviors, needs, and challenges. Discover their shopping preferences, favorite social media platforms, beloved brands, and any shared demographics.
Get pumped for additional tips on running top-notch focus groups by clicking here!
By following this approach, you'll craft a fictional profile that's grounded in authentic data.
Step two - Brainstorm the results with your team
Get flip charts and marker pens ready. It's time to crunch the data and rally everyone together to define each persona. This is a collaborative effort, so engage your colleagues in creating this essential tool and inspire them to make the most of it!
Consider giving your patrons a story too. Delve into who they are and what they aspire to. Position your business and products as the ultimate choice for your buyers, showing that you truly grasp their needs and motivations!
Step three - Download the free template below
Now that you've conquered the challenging part, get ready for the fun and easy finale! Just open the document, fill in the blanks, and ta-da - Your awesome audience personas are ready to shine!
This reference document is an amazing addition to your marketing strategy! It will guide you on the path to building strong rapport and driving conversions. Always keep your consumers in mind because they are your top priority. With this tool, you can create content that resonates with them perfectly!
Like what you see?
Explore this website for examples of fabulous marcomms projects I have worked on. Get in touch for an informal chat on how we can work together. Who knows, this could lead to something special.
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