Come October, there's always something strange in the neighbourhood. Movie goers will remember the Ghostbusters films for giant marshmallow men and proton packs. However, the fictional on-screen ghost-hunting start-up also demonstrated some surprisingly smart marketing. In this fun, festive and frightful blog, we'll draw on this spooktacular franchise from Sony Pictures and Ghost Corps. Let's explore five lessons marketers can learn from the boys in beige. Five effective mark

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