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DIGITAL REVAMP

Employer:

Reform Research Trust

Role:

Web Communications Executive

Skills:

Social Media, Copywriting, eNewsletters, Strategic Planning, CMS, SEO, Graphic Design, Brand Awareness

Scroll left to right to see original and redesigned website

Employed as the sole marketer for a high profile political think tank in Westminster during a 6 month contract. Oversaw brand restructure through implementing and designing new platforms for digital communications. Examples include:

  • Launch of new website via WordPress (reform.uk)
    Commissioned and supervised web designers and ensured that design reflects the organisation's brand

     

  • Redesign of eNewsletter via MailChimp
    Previously bulletins were sent as PDF attachments. The newer version was designed to drive traffic to the website and appear inline with the updated online identity

     

  • Introduction of stock photo websites
    Staff were educated on copyright laws and best practices for professional and high resolution images

     

  • Reorganised social media strategy
    Arranged external training for staff and implemented template for calendars and planning ahead for future topical trends

     

  • Implemented strategy for Reformer Blog
    Blog was designed to inform stakeholders on the organisation's take on key political issues. Said stakeholders included well known MPs including the Prime Minister

SAMPLE PROJECTS

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Management of Olympic campaign for Surrey County Council

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Explore Surrey front cover.jpg

Re-branding and creation of new website for political think tank in Westminster

Content for supplements detailing countywide

news and activities

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Maintenance of online

and offline presence for legal charity

Organising and promotion of arts and cultural events for Surrey County Council

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Personal blogs to showcase creative writing and digital communication skills

LIKE WHAT YOU SEE?

There's nothing like talking with like minded people and finding ideas on where to drive projects.

Interested? Drop me a message and let's chat.

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