Why animals are effective in marketing

Harness the power of pets in your marcoms

Forget about that old saying warning you about working with animals and kids – they're just too cute and irresistible to resist! But hey, rules are made to be broken, right? So why not spice up your marketing game by throwing some adorable animals into the mix?

Just think about it – those fluffy whiskers, those human-like personalities... who can resist the charm of our furry friends? Your audience won't stand a chance either!

Take a look at the big brands that have nailed it with animal mascots – like the Andrex puppy, the Dulux dog, PG Tips's cheeky chimpanzee, and who could forget the drumming gorilla from Cadbury's epic 2007 campaign? These critters have captured our hearts, buy why?

Furry therapists

Pet's are like furry therapists on four legs, spreading love and reducing stress like it's their full-time job. And guess what? It's scientifically proven! They make us humans feel connected with nature, provide unconditional love and hilarious to be around. These positive emotion can then be transferred to associated brands.

An animal could be the ultimate wing-person for your brand. Yep, associating your product with these cuties can lead to more sales and customers who stick around like a loyal pup.

If you are looking to introduce a wholesomeness or humour into your marketing, animals are a good place to start. They're the key to unlocking that feel-good factor and making your audience go "aww" or burst out laughing at their antics.

Building positive vibes around your product is a no-brainer. So why not sprinkle a bit of (cruelty free) animal magic into your strategy? Trust me, it's paws-itively worth it!

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Explore this website for more comms advice and examples from my portfolio. Reach out to me to discuss how we can work together. Who knows, this could lead to something special.

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