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Video - How to make a zombie swirling vortex with toy photography
Create your own swirling circus vortex this Halloween Zombies and clowns are a perfect match. You've probably seen a zombie horde invading a circus or amusement park in movies or video games. The best part? You can set up a scene like this right at home.. If you're into toy photography, you don't need a big circus tent or a fairground setup. Just grab a simple garden windmill. With a little creativity and a semi-slow shutter speed, you can make your own swirling vortex to go

Martyn Hayes
14 hours ago1 min read


Who you gonna call? Five marketing lessons from the Ghostbusters
Come October, there's always something strange in the neighbourhood. Movie goers will remember the Ghostbusters films for giant marshmallow men and proton packs. However, the fictional on-screen ghost-hunting start-up also demonstrated some surprisingly smart marketing. In this fun, festive and frightful blog, we'll draw on this spooktacular franchise from Sony Pictures and Ghost Corps. Let's explore five lessons marketers can learn from the boys in beige. Five effective mark

Martyn Hayes
6 days ago2 min read


Video - How to create a toy photography Halloween scene
Stepping behind he scenes in creating a ghostly still life set up Looking to get into the spirit of All Hallow's Eve this October? Grab your camera and set up a spooky scene right in your home or garden! Check out the video above for tips on how to dive into some Halloween toy photography. As you'll notice, crafting your own horror scene is actually pretty simple. With a little creativity and a wide aperture, you'll be creating your own eerie narrative in no time. . Props I s

Martyn Hayes
Oct 21 min read


Video - How to make an epic sword toy photograph
Create your own epic warrior like scene at home with still life photography There's nothing quite like diving into an epic adventure. Imagine a setting perfect for Conan the Barbarian, The Sword in the Stone, or Legend of Zelda. These kinds of scenes can give you goosebumps as you prepare for the escapades ahead. Luckily, you don't need to travel far to experience it; you can set it up right at home with some toy photography! Check out the video above to learn how you can cre

Martyn Hayes
Sep 101 min read


Are comms and marketing the most misunderstood professions?
The importance of getting it right Marketing and communications are exceptionally rewarding and creative careers, essential in any business environment. They represent the face, voice, and personality of your business. Unfortunately, they are often misunderstood, even at a basic level. The reality is that marcomms is complex, requiring a deep understanding of audience and consumer psychology. It involves numerous tools and processes that may not be apparent to those without e

Martyn Hayes
Aug 123 min read


Can't find a model - Photograph a friend!
The advantages of snapping portraits of one of your pals instead of a professional model When you need a portrait but can’t find a professional model, photographing a friend can be a great solution. It’s not even a backup plan - it offers unique advantages that can improve your photography and make the session more enjoyable. If you’re a portrait photographer, learning how to work with your pals as models can expand your creative options and help you capture authentic moments

Martyn Hayes
Jul 243 min read


Exploring the Impact of Colour vs Black and White in Street Photography
Settling the score of which is better - Colour or monochrome If you're into photography, you might hit a point where you need to choose between shooting in colour or black and white. Each style has its own aesthetic and can change how people see the moment you’ve captured. Street photography is all about capturing the hustle and bustle of everyday life. It’s spontaneous and full of surprises, so making the right choice can really shape the story your photos tell. In this blo

Martyn Hayes
Feb 64 min read


Top 5 easter marketing ideas to boost your business this spring
With Easter just around the corner, it's time to hop into action and spruce up your marketing game to make the most of this joyful...

Martyn Hayes
Mar 26, 20253 min read


What's the Difference Between a Newsletter and a Dedicated Email?
Are you puzzled about the distinction between a newsletter and a dedicated email, and which one would be the optimal choice for reaching...

Martyn Hayes
Mar 6, 20252 min read


Free template - Brand tone
Shape your brand's tone of voice with these top tips You've heard the old adage, " it's not what you say, it's how you say it "... Or...

Martyn Hayes
Feb 27, 20253 min read


The power of inclusive comms: Embracing diversity in messaging
In today's fast-paced world of marketing and communication, the importance of diversity and representation in messaging cannot be...

Martyn Hayes
Feb 6, 20252 min read


Photo gallery - Animals captured with a fisheye lenes
Wild World Up Close: A Fisheye View of Animal KingdomI Imagine capturing the vibrant life of wildlife in a way that makes their...

Martyn Hayes
Jan 21, 20252 min read


Photo gallery - Long exposures in London
Walking through the UK capital along the River Thames is an invigorating experience that captivates both locals and tourists alike. The...

Martyn Hayes
Jan 20, 20253 min read


Are You Ready to Leverage Top Marketing Ideas for Chinese New Year?
As a business owner or marketer, you are always on the lookout for fresh, exciting opportunities to engage with your audience and boost...

Martyn Hayes
Jan 19, 20253 min read


Comms ideas for promoting positive mental health
Five innovative marketing tips for promoting positive mental wellbeing Welcome back to the blog, where we dive into tips, tricks, and...

Martyn Hayes
Jan 9, 20252 min read


Is your business ready to start the new year with a bang?
The power of marketing and communications during the new year Are you ready to kickstart the new year in style? If you haven't tapped...

Martyn Hayes
Dec 26, 20243 min read


Ideas for internal comms at Christmas
End your year with a bang and leave your staff feeling good via internal comms campaigns It’s almost that time of the year again:...

Martyn Hayes
Dec 19, 20242 min read


5 Christmas Marketing Ideas to Boost Your E-commerce Sales
Are you ready to sleigh your E-commerce sales this Christmas season? 'Tis the season to be jolly and boost your business with some...

Martyn Hayes
Dec 12, 20243 min read


Why you should prepare for Christmas with your marketing
The holiday season is a wonderful opportunity to engage with your audience and share some festive joy. As the year comes to a close, it's...

Martyn Hayes
Dec 5, 20243 min read


Part 2 - Beginners tips for copywriting
Enhance your writing skills with more cat-themed tips and tricks Last week, you may have caught sight of tactics to engage your audience...

Martyn Hayes
Nov 28, 20243 min read
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