Why it is risky to base your marcoms on assumptions and misconceptions Did you catch last week's post on misunderstandings within the marketing and communications profession? Here are some more misconceptions and the risks of getting it wrong. Executing your marcomms correctly will profoundly enhance your connection with your audience and ensure positive associations with your business and brand. 1 - "Marketing is about sales acquisition" Sales is about sales acquisition. Mar

Are you puzzled about the distinction between a newsletter and a dedicated email, and which one would be the optimal choice for reaching...

Shape your brand's tone of voice with these top tips You've heard the old adage, " it's not what you say, it's how you say it "... Or...

As a marketer, you are continually seeking innovative ways to reach your target audience effectively. How about exploring a tried and...

Looking to plan your social media content more effectively? Try this free calendar to organise your monthly activity. Let's face it,...

The power of marketing and communications during the new year Are you ready to kickstart the new year in style? If you haven't tapped...

How to categorise your customers You've got your product or service ready and now you're set to deliver those important comms and...

Focus your marketing / communications with this reference tool Unlocking the secrets to your customers' hearts is the ultimate key to...

Did you catch the recent publication providing a free comms strategy template ? Here is some more advice to really ace your marcomms...

Looking to jumpstart your audience engagement through communications activities? This blog gives tips to get the ball rolling and...