Download your free comms strategy template
- Martyn Hayes
- Jun 16, 2024
- 1 min read
Updated: Oct 7, 2024
Looking to jumpstart your audience engagement through communications activities? This blog gives tips to get the ball rolling and provides a template for you to build on and ace your marcomms going forward.
Understand your audience. Actively listen to them by conducting focus group exercises and reviewing their behaviour through digital analytics. Continue to measure campaigns ongoing to maintain high levels of engagement.
Set achievable objectives. Ensure they are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART).
Define your company's tone to resonate with your target audiences.
Identify your channels. eg eNewsletters, blogs/news, press, social media, events, and video.
Create a timeline for the next year based on milestones and activities.
A robust communications strategy is important for staying focused and aligned, providing clarity of purpose and knowledge gaps, and bringing everyone together to reach milestones throughout the year (or beyond).
Free comms strategy template
Download the free comms strategy template (PPT) and build on the guidance set out within the document as your first step.
Explore this website and get in touch if you're interested in working together. Who knows, this could be the start of something special.
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